B LEAKS: MICA

----------

B Leaks :  Should we start with Leaks

----------

Sure sir

----------

 

B Leaks : My first question to you is:  Is MICA a "B-school" or "C-School"

c = communication

----------

Sir, it was a communications school at first and was also inclined towards advertising honestly.

But it's no more the same. It covers all possible aspects of marketing including brand management as well. So although it still is very much known for advertising but there has been a shift lately to a more wholesome marketing.

And it's trying to move in that direction only which means Marketing + Advertising.

----------

 

B Leaks : So why we compare it to MBA Schools , - What we have heard - they do not teach the same thing what other B-Schools do, They dont teach Marketing - but communication - Advertisement - Branding

just a small part of Marketing

----------

 

Sir, MICA offers a niche programme and it is known as PGDM-C. It's a myth that it's all about advertising.

Of course advertising and branding form an essential part of it's curriculum but the course covers each and every aspect of marketing that is being covered in other B-Schools.

 

In the latest placement report you can find that only 15-20 students opted for advertising out of 180 students. That shows how there has been a shift.

----------

 

B Leaks : How many placed in sales role, Industry believes it’s not a B-School, so one should not join - if they want a feel of B School - Your take

----------

Honestly sir, this is one thing where MICA is different from other colleges. We don't have very high placement figures but profiles offered are better. Only 10% students have been placed in sales role. That is at most sir.

 

Definitely if one is not sure what he wants to pursue as in finance, marketing, operations, HR etc. then MICA isn't the place to be at.

 

As it doesn't offer that flexibility and choice which you can make after going through basics of various Branches.

----------

 

B Leaks: Yup - starting figures from MICA is not as good as other B Schools but later kids get good remuneration - I do agree

 

If one what’s the same profiles why MICA why not JNU / Jamia Milia / for Mass Comm - same type of profile but lesser fee

 

----------

MICA is through and through about marketing and unlike other B-Schools you can get to understand marketing a lot more as it goes on for complete 2 years and not just the final year.

----------

 

B Leaks: just due to creativity - ???

----------

 

Also sir the placement figures have been on a rise and this year MICA saw it's average package rise upto approximately 13 lacs with a median of 12 lacs which is the highest in the recent years.

----------

 

B Leaks: Great - it’s a good news for MICA aspirants

Can you answer  my next  question - Honestly

----------

 

Sir, MICA Is about marketing and not mass communication. MICA provides a deep understanding of marketing plus advertising. It's not related to Mass communication even remotely.

I do feel that creativity is essential when one comes to MICA and if one is kind of a laid back student he might find it difficult as the culture is pretty different.

----------

B Leaks: it’s not marketing but Advertisement and communication

I think you or MICA is misguiding aspirants

 

----------

Didn't get you sir?

No sir.

----------

B Leaks: Why do you call it, as marketing?

 

----------

I will clear that sir.

----------

 

B Leaks : please

 

----------

It's pure marketing sir. Advertising and communications is a part of the curriculum.

 

Why MICA is known for advertising

 

Is because

 

It's the only college which provided deep insights regarding the same and hence when it comes to companies like ogilvy, Leo Burnett the first choice is MICA.

 

Sir I would like to give an example

----------

 

B Leaks : please carry on

 

----------

If you want a pizza, you can have it at a restaurant or you can have it at Pizza Hut or dominos. Of course you will go to the Pizza Hut and not shiv sagar or any other restaurant which caters to all kind of cuisines.

 

The reason being that Pizza Hut is known for Pizza and it specializes in that.

Same goes for MICA. One gets to know everything regarding marketing and over and above that it is quality focuses on advertising which is honestly as major part of the curriculum. So if it's marketing, MICA is the place to be at.

 

I won't recommend it to ones who are not sure of the branch as MICA doesn't not offers you that choice which becomes important sometimes.

Equally*

 

----------

 

B Leaks : Hahahhahaha very well done - But dont you think these should be sells talk of Media-Community of MICA

 

Are you from Media com  :)

 

----------

No sir. I am not. I am trying to debunk the myths that's all. All honest believe me.

----------

 

B Leaks : Good

 

----------

No I am really not from media community sir. You can check that.

----------

 

B Leaks : its ohk

 

----------

One off point is that the lowest package at MICA goes down till 7, Which no one would tell.

----------

 

B Leaks : do you know All students/alumni are part of Media Com coz they represent B-Schools its we (B Leaks ) who wants to know the reality and thankful to all volunteers

Any one not placed ?

 

----------

 

But most of the advertising roles pay in the range of 7-10 only and that is one big reason that students are now not much interested in advertising. Of course some go if the profile seems good but it doesn't pay well and this is why amazon and others have been the top recruiters in recent times.

3 students were not placed a week before convocation.

But then ITC Hotels came and took them.

I can assure on my part that it's all as true as it gets sir.

 ----------

 

B Leaks : 2 personal questions - Are your happy in MICA

 

----------

The culture here is very different sir. I definitely am very happy in MICA and the main reason behind it is that the college treats us as adults. We have co-ed hostels and we complete assignments sitting together so it's like really very matured environment. There is no check in or check out time.

I like it here certainly.

----------

 

B Leaks : "co-ed hostels" isnt it a motivation for many  :)

just joking ๐Ÿ˜„ 

 

----------

It surely is sir. ๐Ÿ˜„

----------

 

B Leaks : come to 2nd question

 

----------

I understand sir. :)

Yes sir, please ask.

----------

 

B Leaks : 2nd question. Was MICA was in your option list or just a hobson (last choice among few bests)

Coz during MBA prep all want CAT B Schools

 

----------

 

It's a very honest answer that MICA was my dream college. I have already worked in marketing field so I was always sure I wanted this. The other reason is it was my best call. I had calls from IMT,IMI and other same league B-schools and I was really happy when I got to know that I made it to MICA.

TIME,CL and IMS ranking also were the reason behind my decision.

----------

 

B Leaks : great, fine

Now only last 6 questions. start from the back

 

----------

Please go ahead sir.

----------

 

B Leaks : 6th - IT experience with 36 months + is MICA a good choice ???

 

----------

Not really a good choice sir. FMCG and advertising companies won't prefer such a candidate. Other companies might do if the experience is relevant but still not a good choice.

----------

 

B Leaks : 5th - Best profile for MICA

 

----------

Sir there are various. Brand manager and strategic planner would be the best I would say. Media planner comes next.

----------

 

B Leaks : ohke

4th - Being so called Marketing + Advertisement :- Being a girl is a point value for a profile in placements and summers

 

----------

Not much help sir. Though some companies come to MICA due to its 1:1 gender ratio and there it might be advantageous but these companies are very few in number so it doesn't matters as much.

----------

 

B Leaks : 3rd question :- Compare MICA , NMIMS , IMT , SCMHRD, SIBM, IMI, XIMB

 

----------

Sir when it comes to marketing I would place MICA and SIBM at the same level. Then NMIMS>SCMHRD>IMT>XIMB>IMI

This is after due consideration given to packages, profiles and batch size.

----------

 

B Leaks : and where is SIBM=MICA in this list. above these ???

 

----------

At the Top sir. It's hard to choose one amongst the two.

----------

 

B Leaks : ohke its your answer so no comment

 

----------

It depends on person to person. It sure can differ sir.

----------

 

B Leaks : now 2nd one - Share negative points of MICA (no positive point or diplomatic answer please)

 

----------

Negative points:

1)- Advertising companies pay low so the lowest package goes down to 7.

2)- It's in Ahmedabad so location disadvantage when it comes to colleges like NMIMS and SIBM.

3)- Campus is not huge just enough.

4)- A few companies such as RB and Mahindra don't hire from MICA so you can only get them through competitions.

Also the fee has been increased to 16.5 which might be of a concern to some.

----------

 

B Leaks : so a poor RoI

 

----------

Investment: 16.5

Starting average package: 12.75

It depend on person to person sir.

----------

 

B Leaks : Now last one - it has two parts

A. why one should join MICA

B. why one should not join

 

But I think you answered both

----------

 

Yes sir I tried.

I can answer again

If you want.

----------

 

B Leaks : so last one is - what's your suggestion(s) to aspirants before coming to MICA

----------

Sir,

I would suggest them:

1)- To be sure of what they want to do. If they are sure of marketing only then come to MICA.

2)- If sure about marketing, you will love the place and will surely not be disappointed.

Rest MICA is different from other B-schools. One will know after entering that it's altogether a different experience. The only thing is you need to be sure that you want to pursue marketing.

----------

 

B Leaks : True

 

----------

Thank you sir. I tried my best to remain unbiased and be honest.

----------

 

B Leaks :  Thanks, dear thanks for your time - it would help many aspirants

Yes you answered very well except few, where I think - are you from a club or committee or what

----------

I should thank you sir for taking this initiative. You are an inspiration for many. Please let me know if I can be of any help in future.

No sir. I am a part of the sports committee.

Nothing related to publicity.

It's all honest. :)

I do sir. It can differ from person to person. Some might be offended and some truth is there always so it always helps.

----------

 

B Leaks : Your words are showing your goodness

----------

Means a lot to me sir. Thank you!

---------

B Leaks  : Big thanks : )

God bless you, All the best for all future endeavors

----------

© 2016-18 by B Leaks. All Contents are interviews with students

The views and opinions expressed in the articles are those of the interviewees and do not necessarily reflect the official position of B-leaks or its owner.